Insomnia 72 is one of the UK’s largest gaming festivals, bringing together gamers, industry professionals and esports fans for a multi-day celebration of gaming. Tekken, one of the most iconic fighting franchises, needed a standout activation to engage fans and showcase its latest release.
We provided a fully branded feature stand, including ground-based trussing, large-format graphics, a small stage and carpeting. Once the AV and gaming setups were in place, the stand became a high-traffic hub for players, creating an engaging space that delivered on impact.